Brenda Luzum has resigned as director of the Winneshiek County Convention and Visitors Bureau Director (WCCVB) effective at the end of the month.
Beginning in March, Luzum will begin a new position at Upper Iowa University as communications and outreach coordinator for the Advancement Department.
"I am extremely excited for the new opportunity, but of course a bit sad to leave everyone I love in the tourism world," said Luzum. "The absolute best part has been working with and being inspired by community champions and tourism ambassadors all over Northeast Iowa."
After nearly nine years as WCCVB director, Luzum says tourism in Winneshiek County is growing and she believes the WCCVB is one of the main reasons why.
This non-profit organization serves as the marketing agency for Winneshiek County tourism. Its top priority is reaching out to visitors and creatively educating them of the many opportunities that await their next visit.
Projects include widespread advertising placement throughout the Midwest, group travel promotion, meeting and conference promotion, responding to thousands of visitor requests and also reminding locals to enjoy opportunities that surround.
The economic impact of tourism on Winneshiek County is currently $27 million, which is up $2 million from the previous year.
"I will forever be respectful of the importance this organization has on the entire region," said Luzum. "I extend the WCCVB best wishes in continuing to make incredible progress."