Luther College President Richard Torgerson has named Rob Larson to the position of vice president for communications and marketing.
Larson's title change became effective Sept. 1.
Since the 2008-09 academic year, Larson has served as executive director of communications and marketing. Prior to that, Larson was an associate professor of management, teaching at Luther since 2003.
"Rob has served Luther well throughout his time here," said President Torgerson. "He has a passion for communications and marketing, and is seeking new avenues to effectively tell the Luther story."
As executive director of communications and marketing, Larson created the social media division as well as redefined the department of Public Information to Campus News and Visual Media.
"The changes Rob has made and continues to make are enabling the college to develop areas of marketing and communication that were previously underutilized," said President Torgerson. "As social media continues to evolve, Rob will continue to push Luther to be at the head of that progression."
Larson is responsible for campus news, college publications, music tours, social media, sports information, visual media, web content, and other marketing and public relations functions.
He will continue to report to the president and serve on the President's Cabinet, the college's leadership team.
Larson holds the bachelor of arts degree from Concordia College and the master of business administration degree from the University of St. Thomas.
Since his appointment to the Luther faculty in 2003, he has served as a member of the college's integrated marketing committee. He also served on the sesquicentennial strategic planning task group from 2007-11.
Prior to his position at Luther, Larson was associate professor of business at Mayville State University in Mayville, N.D. He has taught courses in marketing, entrepreneurship, advertising and promotion, personal finance, investments and brand marketing in Australia.