Helping Services for Northeast Iowa, based in Decorah, has joined #GivingTuesday.

A first of its kind effort, #Giving Tuesday will harness the collective power of a unique blend of partners-charities, families, businesses and individuals-to transform how people think about, talk about and participate in the giving season. It takes place Tuesday, Dec. 3.

Coinciding with the Thanksgiving holiday and the kickoff of the holiday shopping season, #GivingTuesday will inspire people to take collaborative action to improve their local communities, give back in better, smarter ways to the charities and causes they support and help create a better world, according to event organizers.

#GivingTuesday will harness the power of social media to create a national moment around the holidays dedicated to giving, similar to how Black Friday and Cyber Monday have become days that are, today, synonymous with holiday shopping.

Helping Services wants to encourage and provide opportunities for Northeast Iowa youth and adults to give back to their community. Through #GivingTuesday, the agency wants to encourage volunteering, donating and connecting others to important messages via social media.

Each week, new organizations have joined the movement and are providing creative ways people can embrace #GivingTuesday and collaborate in their giving efforts to create more meaningful results.

More than 7,250 corporate and nonprofit organizations have committed to participate in the initiative.

"#GivingTuesday is a counter narrative to Black Friday and Cyber Monday because it reminds us that the spirit of the holiday giving season should be about community and not just consumerism," said Kathy Calvin, chief executive officer of the United Nations Foundation.

"The most meaningful gift we can give our children, loved ones, friends and neighbors is the commitment to work together to help build a better world."

To join the Helping Services' #GivingTuesday initiative, visit

For more details about the #GivingTuesday movement, visit

For 40 years, Helping Services for Northeast Iowa has been promoting the health and well-being of children and adults. The organization is working to end domestic violence and child abuse; build healthy families, friendships, and relationships; and reinforce positive decision-making about alcohol, tobacco, and other drug use. Staff members provide presentations, research-based programs, trainings, and advocacy to work with community members in creating safe, nurturing, and healthy environments.