One of the cutest cats in Decorah: Hawkeye Raymond. (Photo by Julie Berg-Raymond)
One of the cutest cats in Decorah: Hawkeye Raymond. (Photo by Julie Berg-Raymond)
Anyone who has ever shared their life with a black cat or dog has personal stories about what wonderful pets they can be.

And yet, even though they're gorgeous, charming and as devoted as any other pet, dogs and cats in black often wait longer for homes than their lighter colored pals.

For the third year in a row, national animal welfare organization Best Friends Animal Society® will support more than 175 local animal rescue groups and municipal shelters across the country including HSNEI in showcasing beautiful black cats and dogs.

HSNEI will hold a "Back in Black," promotion between Nov. 1 and Nov. 30 to highlight adorable, adoptable black dogs, cats, puppies and kittens. All black animals will have adoption fees discounted by 50 percent for the month.

"All of us in animal rescue know this is true, that black cats and black dogs routinely get overlooked by potential adopters," said Kim Powell, HSNEI president. "And yet, famous leaders favored black pets. For instance during World War II, U.S. President Franklin Delano Roosevelt had a black dog and British Prime Minister Winston Churchill had a black cat. Both pets actually sat in on strategic meetings."

Last year through the Back in Black adoption event, more than 1,250 pets found homes nationwide. And the participating groups saw how the Back in Black promotion really helped animals go home. Back in Black is part of Best Friends Animal Society's mission to stop the killing of animals in the nation's animal shelters. Every day, approximately 9,000 pets are killed because they don't have a home. Best Friends and the No More Homeless Pets® Network Partners' commitment is summed up in Best Friends' new call to action: "Save Them All."

HSNEI is a participating member of the No More Homeless Pets® Network, a program of Best Friends

Animal Society that offers help and support to animal rescue groups that save lives in their communities. HSNEI serves the five counties of Northeast Iowa and will be building an Adoption Center in Decorah, IA in Spring 2014. Email questions to Additional information about HSNEI and future events can be found at